Questions & Answers
Q: Are there any up front fees that MY CLUB will have to risk?
A: Absolutely not! We make our money and yours through the revenues we generate as a result of our promotion alone. You will find that the money generated from the promotion is beyond your normal revenues. This is new money that you are not currently tapping into in your market. (We show you how) The promotion will run smoothly in conjunction with your regular operations.The club has noting to lose and only new members to gain. This promotion will add to your monthly net sales and not replace existing sales.
Q: Is this just another low priced promotion that will under cut my current members or cash out my market?
A: Absolutely not! It’s just the opposite. It is usually priced the same or a little higher than your current program prices. The good part about it is that we will work with you to set the best rate for your market. We understand the importance of gross receivables and building the clubs monthly draft revenue is one of our top goals. The Amerishape Weight Loss Program suggested monthly retail cost is $54.95 per month on average. This membership is written up on a standard membership agreement and is paid monthly by bank draft.
Q: What type of promotion would be best for my club; cash down or monthly contracts?
A: We evaluate each club’s demographics and take into consideration what the owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the club’s monthly bank draft is at the top of our list.
Q: What market will I be reaching with this marketing program?
A: Our program targets with laser precision those who are more inclined to start a professional weight loss program than join a health club. By offering a dual strategy of nutrition and fitness that is tailored to their needs, the response is a resounding YES!
Q: How are expenses handled?
A: With our turnkey program all expenses are handled by us. First we prepare a marketing agreement that is signed off on by both parties. We then advance all the necessary costs to run the campaign.
Q: What is the expected return on the pieces mailed?
A: This varies with each market but after12 years we have been able to refine the process into very predictable terms. Responses range between 0.5% to 1.5% and higher.
Q: What results have other clubs seen?
A: On average we are able to consistently enroll 75-150 new members in each campaign.
Q: What is required of the club owners, managers and employees?
A: Your complete support, enthusiasm and energy! Our team will train your staff on phone calls, appointment setting and our sales manager will handle all sales, but the staff must be behind us 100% and ready to embrace all the new members coming in.
Q: How long does it take to complete the marketing plan?
A: We can usually wrap everything up in 3-4 weeks. In some circumstances this could be shorter or longer. We are not as concerned with time as much as we are with maximizing the success of the campaign.
Q: What is the difference between a receivables building promotion verses a cash promotion?
A: A receivables building promotion is one that is based upon selling long term membership agreements to build your club’s monthly membership revenue and a cash promotion is based more on selling short term memberships to raise cash for specific needs.
Q: How will this effect my normal sales and does Amerishape take all walk in’s?
A: F.L.M. only sells the prospects it generates through advertising. Because prospects are drawn in to the weight management program they are easily screened. Your normal sales should continue as usual.
Q: How many times per year can this program be implemented?
A: We recommend 2-3 campaigns per year. This way it remains fresh and exciting. It’s like a shoe; the more you wear it the older it looks. We use our hands on experience to make the right recommendations.
Q: Is this a licensed program and can I use the materials any time I wish?
A: We have invested heavily in the development and refinement of our business and marketing processes and is a trademarked program that cannot be used outside a licensing agreement. However, the knowledge and expertise you gain as a witness of our processes can be beneficial in reshaping your views on advertising and what really works. We are happy to see you prosper above and beyond our contract.
Q: Is the nutrition plan complicated and difficult to administer?
A: NO! In fact, it is so simple that often, those accustomed to following complex systems feel deflated initially. This is overcome with good coaching, patience and support. It’s all about burning calories, fueling the body and eating for good health. Anyone can pick up our plan and do it. That’s why we call it the “All Natural NO DIET Plan.”
Q: How much money will I have to risk or pay out of my pocket?
A: We cover all the up front marketing expenses and do not ask the club to pay any of these expenses out of their pocket. The marketing agreement spells this all out.
Q: What happens if the program doesn’t do as well as expected?
A: We are responsible for fronting the expenses, thus, assume the financial risks. In the unlikely event that our goals are not met, you risk nothing. The worst case scenario is you will have new members bringing new energy into the club.
Q: How are the monthly payments handled and will I get reports on who is and is not paying?
A: All memberships generated by us are billed through a national billing company with a stellar financial record and verifiable history. Membership dues are collected by this third party billing company and dispersed per our signed agreement. Your share of the revenue will be directly deposited into your account each month.
A: Absolutely not! We make our money and yours through the revenues we generate as a result of our promotion alone. You will find that the money generated from the promotion is beyond your normal revenues. This is new money that you are not currently tapping into in your market. (We show you how) The promotion will run smoothly in conjunction with your regular operations.The club has noting to lose and only new members to gain. This promotion will add to your monthly net sales and not replace existing sales.
Q: Is this just another low priced promotion that will under cut my current members or cash out my market?
A: Absolutely not! It’s just the opposite. It is usually priced the same or a little higher than your current program prices. The good part about it is that we will work with you to set the best rate for your market. We understand the importance of gross receivables and building the clubs monthly draft revenue is one of our top goals. The Amerishape Weight Loss Program suggested monthly retail cost is $54.95 per month on average. This membership is written up on a standard membership agreement and is paid monthly by bank draft.
Q: What type of promotion would be best for my club; cash down or monthly contracts?
A: We evaluate each club’s demographics and take into consideration what the owner needs the most before we make our recommendation. We understand the importance of gross receivables and building the club’s monthly bank draft is at the top of our list.
Q: What market will I be reaching with this marketing program?
A: Our program targets with laser precision those who are more inclined to start a professional weight loss program than join a health club. By offering a dual strategy of nutrition and fitness that is tailored to their needs, the response is a resounding YES!
Q: How are expenses handled?
A: With our turnkey program all expenses are handled by us. First we prepare a marketing agreement that is signed off on by both parties. We then advance all the necessary costs to run the campaign.
Q: What is the expected return on the pieces mailed?
A: This varies with each market but after12 years we have been able to refine the process into very predictable terms. Responses range between 0.5% to 1.5% and higher.
Q: What results have other clubs seen?
A: On average we are able to consistently enroll 75-150 new members in each campaign.
Q: What is required of the club owners, managers and employees?
A: Your complete support, enthusiasm and energy! Our team will train your staff on phone calls, appointment setting and our sales manager will handle all sales, but the staff must be behind us 100% and ready to embrace all the new members coming in.
Q: How long does it take to complete the marketing plan?
A: We can usually wrap everything up in 3-4 weeks. In some circumstances this could be shorter or longer. We are not as concerned with time as much as we are with maximizing the success of the campaign.
Q: What is the difference between a receivables building promotion verses a cash promotion?
A: A receivables building promotion is one that is based upon selling long term membership agreements to build your club’s monthly membership revenue and a cash promotion is based more on selling short term memberships to raise cash for specific needs.
Q: How will this effect my normal sales and does Amerishape take all walk in’s?
A: F.L.M. only sells the prospects it generates through advertising. Because prospects are drawn in to the weight management program they are easily screened. Your normal sales should continue as usual.
Q: How many times per year can this program be implemented?
A: We recommend 2-3 campaigns per year. This way it remains fresh and exciting. It’s like a shoe; the more you wear it the older it looks. We use our hands on experience to make the right recommendations.
Q: Is this a licensed program and can I use the materials any time I wish?
A: We have invested heavily in the development and refinement of our business and marketing processes and is a trademarked program that cannot be used outside a licensing agreement. However, the knowledge and expertise you gain as a witness of our processes can be beneficial in reshaping your views on advertising and what really works. We are happy to see you prosper above and beyond our contract.
Q: Is the nutrition plan complicated and difficult to administer?
A: NO! In fact, it is so simple that often, those accustomed to following complex systems feel deflated initially. This is overcome with good coaching, patience and support. It’s all about burning calories, fueling the body and eating for good health. Anyone can pick up our plan and do it. That’s why we call it the “All Natural NO DIET Plan.”
Q: How much money will I have to risk or pay out of my pocket?
A: We cover all the up front marketing expenses and do not ask the club to pay any of these expenses out of their pocket. The marketing agreement spells this all out.
Q: What happens if the program doesn’t do as well as expected?
A: We are responsible for fronting the expenses, thus, assume the financial risks. In the unlikely event that our goals are not met, you risk nothing. The worst case scenario is you will have new members bringing new energy into the club.
Q: How are the monthly payments handled and will I get reports on who is and is not paying?
A: All memberships generated by us are billed through a national billing company with a stellar financial record and verifiable history. Membership dues are collected by this third party billing company and dispersed per our signed agreement. Your share of the revenue will be directly deposited into your account each month.